ACCF Board of Advisors Member Sol Trujillo hosts L’ATTITUDE 2022. L’ATTITUDE is a business based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. Our national platform showcases the contributions of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on changing the narrative of who we are as a nation and who the drivers of growth are for the next few decades.
Founded in 2018 by international business executive Sol Trujillo and NAHREP Co-Founder & CEO Gary Acosta, L’ATTITUDE was built to showcase the contributions of U.S. Latinos in business, media, politics, science, and technology. In 2019 internationally acclaimed producer, director, entrepreneur, and author, Emilio Estefan joined Trujillo and Acosta as a partner in L’ATTITUDE to play an active role in leveraging his important business & industry connections, curating emerging entertainment talent, and producing event-related materials into the L’ATTITUDE Event.
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